By invitation
ten designs, ships, and operates a subscription app for your audience. You own a share of it, for as long as it runs.
The gap
You don't have a reach problem. You have an ownership problem.
Sponsorship checks clear once. Courses sell, then go quiet. Memberships churn. The day you stop posting, the money stops. None of it outlives the next post.
How it works
01
We design the app that fits your audience. We shape how it feels together. You sign off on the plan. We build, ship, and test it before your audience sees it.
02
You bring it to your audience the way only you can. Your voice, your platform, your call on what feels right.
03
People subscribe. Your share lands every month. We handle support, infrastructure, updates, and the ongoing marketing to keep new subscribers coming in long after your launch.People subscribe. Your share lands every month. We handle support, infrastructure, and ongoing marketing.
It already works
Florian Vates (builder) + Charlie Alvarez (creator) · Indie Hackers, May 2026
Florian's app MonAi sat at $300 a month for years. Charlie found it, reached out, and they agreed to partner. Charlie tells stories to his audience. Florian keeps building in the background.
$300/month became $35,000/month after partnering with one creator. Florian now generates $40,000 to $60,000 a month across his apps.
"He's more than a creator I pay to do content. He's an actual partner." — Florian
Connor Burd (builder) + Casper Opala (creator) · Indie Hackers, Jan 2026
Connor's playbook: find creators with real audiences, give them equity, build the app around their audience before writing a single line of code. He partnered with Casper, a finance creator with a large following, and they launched Payout together.
Payout reached $45,000/month. Connor's portfolio of creator-partnered apps now generates $185,000/month.
"Partner with someone who already has an audience." — Connor Burd
The only difference with ten: you don't have to go find your builder. We're already here.
Your share
30% of net revenue, every month, for as long as the app runs. Plus the same share if either of us ever wants to sell. Here's what that looks like at different revenue scales:
Math: assumes a $14.99/mo subscription, the going rate for a focused niche app in 2026. ~6.5x annual revenue is the mid-range of consumer subscription app exits. While the app runs, you also collected your share the whole time. Net revenue is what the app earns after payment processing and direct app costs.
A real net revenue share, in writing, reviewed by counsel before you sign. It feels like ownership because it is.
Apply
Drop your name and best email. We'll send a time within a day and come to the call with an idea.
Got it.
We'll reply within a day with a time to talk. We'll come to the call with a first idea of what we'd build for your audience.
Why ten
ten builds what's been missing. We close the gap between where your audience is and what they're trying to achieve, with software tailored for them.
ten builds and operates consumer apps end to end. Design, engineering, infrastructure, support. We're not an agency. We take the same bet you take. We only earn when the app earns.
Sameer Saxena
Engineering and product
[TODO — Nikhil to write. 3 sentences, ~40 words. Lead with concrete credential (shipped product, prior role, or institution). One taste/craft beat. Third person. No em-dashes.]
Nikhil Kakarla
Business and distribution
[TODO — Nikhil to write. 3 sentences, ~40 words. Lead with concrete credential (MIT '24, distribution work, prior role). One taste/craft beat. Third person. No em-dashes.]
We're taking five creators this year. Three close in the next few weeks.
Each app is a real business we operate. Five is the number we can do exceptionally.
We're taking five creators this year. Three close in the next few weeks. Each is a real business we operate.
Questions
Two things. Help us shape the app so it really fits your audience, and introduce it to them in your voice. We handle the rest, for as long as the app runs.
There isn't a catch. We cover the entire build and operating cost. We make money the same way you do, from a share of the app's net revenue. We only win when you win.
Nothing financially. You put in the conversations to shape the app and the introduction to your audience. We put in everything else: design, engineering, infrastructure, support, the operating cost, the time.
It stays in our build queue. We keep iterating, marketing it, and pushing it. We chose this model so we only get paid when you do, which means we're motivated to make it work, not to bill you and move on.
Yes. You have approval over the app's name, branding, and positioning. It carries your reputation, and we'd never ship something that puts your name on something you wouldn't be proud of.
It can be. Or it can be a niche app you endorse with your method baked in, less of your name on it. Same deal terms either way. We figure out which fits on the call.
It's a net revenue share agreement: you get 30% of what the app earns after payment processing and direct app costs, every month, for as long as it runs. If either of us ever sells the app, sale proceeds split at the same share. It feels like ownership because it is. Full terms in writing, reviewed by counsel before anyone signs.
Each app is a real business we run, not a project we ship and walk away from. Five is the number we can do exceptionally this year.